Krative — Generative Analytics, the future of GenAI

How it works

From data to creative — and back again.

Every step in the loop, shown in detail.

Centralised Data

Campaign and product performance as a single source of truth. Revenue and profit by PROAS — no more data discrepancies across channels.

Creative Reporting

AI reads what's in every asset. Subjects, style, and lighting scored by location — giving the agent a language for what kind of creative wins where.

Recommendations

Krative autonomously surfaces new opportunities, detects sales fatigue, and recommends where to optimise — all grounded in the data.

Brand Config

Every asset is grounded by your brand style guide, composition rules, tone of voice, and negative prompts — before a single image is generated.

Creative Brief

Briefs are grounded by previous performance data. The agent drafts a structured test-and-learn plan with distinct creative angles.

Asset Creation

Generate, edit, and personalise assets per location. Export to different aspect ratios, create video, and generate the same product in different creative styles.

Learns & Adapts

Where most GenAI stops, Krative keeps going. Creative fatigue monitoring, performance decay, keyword scoring — the loop feeds back and the agent gets sharper.

Centralised Data

Campaign and product performance as a single source of truth. Revenue and profit by PROAS — no more data discrepancies across channels.

Krative · Centralised Performance

Keyword	Type	CPM	Reach Idx	Brand Lift	Impr.
human lifestyle	Subject	$1.80	94	+8.2%	842k
golden hour	Lighting	$2.10	91	+7.1%	726k
indoor plants	Style	$2.60	87	+5.4%	614k
minimalist studio	Setting	$3.20	72	+4.1%	485k

Keyword	Type	PROAS	CPA	Conv %	Revenue
natural daylight	Lighting	9.4x	$18	4.2%	$142k
product hero	Subject	8.7x	$21	3.8%	$118k
botanical setting	Style	7.9x	$24	3.1%	$94k
modern apartment	Setting	6.2x	$29	2.6%	$71k

Keyword	Type	Melb	Syd	Bris	Perth	Adel
indoor plants	Style	91	72	84	79	76
human lifestyle	Subject	89	91	78	75	73
natural daylight	Lighting	88	64	86	85	77
warm firelight	Lighting	48	92	42	45	71

Mason Side Table is selling consistently with zero paid spend

12,400 organic product views over the last 30 days with steady weekly sales, and not a dollar in paid media driving it. Pure organic demand. 71% gross margin. Scaling this with paid creative is one of the clearest opportunities in the catalogue.

12.4kOrganic views

71%Margin

$0Paid spend

Sales Fatigue Melbourne

Accent chair PROAS has dropped below the 7x benchmark in Melbourne

The accent chair category is underperforming in Melbourne. PROAS has fallen to 5.4x against a 7x benchmark, a 22% drop in the last 3 days. Recommend focusing the campaign on the top 3 most profitable accent chairs in Melbourne to pull the category back above benchmark.

5.4xPROAS vs 7x BM

-22%PROAS drop

67%Top 3 avg margin

Awareness Fatigue Brisbane

Awareness campaign CPM has climbed above the $3 benchmark

The Astrid Arched Mirror creative is the lead in the 'Brisbane Lifestyle Awareness Q2' campaign. CPM has risen to $4.80, 60% above our $3 benchmark and trending up 18% over the last 7 days. Refresh with golden hour and warm earth tone concepts to bring efficiency back in line.

$4.80CPM vs $3 BM

+18%7d trend

82Alt keyword score

Or describe your own

e.g. Create a summer campaign around outdoor entertaining for Perth...

Brand Config

Every asset is grounded by your brand style guide, composition rules, tone of voice, and negative prompts — before a single image is generated.

Krative · Brand Config

Spring

Summer

Autumn

Winter

Lighting

Warm directional light. Late-afternoon quality — golden but restrained. Soft shadows allowed but not dramatic.

Settings

Interior-focused. Reading nooks, living rooms with throws, layered spaces. Timber and stone textures feature more prominently.

Mood

Considered, grounded, tactile. The season of settling in. Comfort without cosiness clichés.

Props

Woollen throws, dried stems, candles (unlit), hardcover books, timber objects. Rich textures over bright colours.

Colour Temperature

Warm–neutral. Ambers and tans permitted but desaturated — never orange. Sage green stays. Deeper wood tones come forward.

Negative PromptsEdit

No text overlays or graphic elements — no sale badges, percentage-off stickers, call-to-action buttons, or watermarks baked into the image. All copy is handled at the ad platform level.

No people's faces in hero product shots — lifestyle scenes can include people but the product must remain the focal point. Avoid model-forward compositions where the furniture becomes a prop.

No cartoonish or AI-obvious rendering — avoid plastic-looking textures, impossible lighting, floating objects, or warped geometry. If it looks generated, it fails.

No competitor products or logos — no visible brand names, tags, or recognisable competitor furniture in frame.

ModelsEdit

Purpose

All generated assets use the models defined here to ensure visual consistency across campaigns. The same model appears in every creative — changing a model updates all future generations.

Model A

Sarah — Primary Female Active

Mid-30s, warm complexion, brown hair worn naturally. Used for lifestyle and context shots where a human presence is needed. Never the focal point — always secondary to the product.

Ethnicity:Caucasian

Age range:30–40

Hair:Brown, natural

Build:Medium

Model B

James — Primary Male

Late-30s, olive complexion, dark hair kept short. Used in lifestyle pairings with Sarah or solo in editorial-style product shots. Relaxed posture, never posed.

Ethnicity:Mediterranean

Age range:35–45

Hair:Dark, short

Build:Athletic

Creative Brief

Briefs are grounded by previous performance data. The agent drafts a structured test-and-learn plan with distinct creative angles.

Krative · Creative Brief — Melbourne

Accent Chairs — Melbourne Creative Insights

◉ What's working in Melbourne

Biophilic styling — lush indoor plants framing the chair scores highest (91). Melbourne homes lean green
Modern apartment settings (85) outperform generic "living room" or "showroom" framings — real homes convert
Bright natural daylight (88) is now Melbourne's dominant lighting signal, overtaking warm ambient
Human lifestyle (89) — reading, hosting, family — outperforms empty styled rooms, people make the home feel lived-in
Minimalist home styling with restraint beats heavy layered props — one anchor piece of art, one curated prop
Light-filled homes (80) with white walls and timber floors let the chair's colour and texture carry the scene

◉ What to avoid

Standalone product shots without human lifestyle — down 27% from peak, the biggest decliner in Melbourne
Rattan floor lamps and warm ambient (moody) lighting — down 24% and 19% from peak, Melbourne has shifted to bright daylight
Vintage Persian rugs — overexposed, down 15% from peak. Use chunky cream or neutral textured rugs instead
Stacked books and heavily layered props — cluttered scenes where the chair gets lost in the staging
Bedroom settings — still declining, down 18% from peak
Golden hour or dusk colour grading — shift to bright midday natural daylight
Dark walls and earth-toned grades — Melbourne now responds to bright, airy, white/neutral palettes

The Botanic Edit

Remy Accent Chair · Green · $1,890 · $33,214 gross profit

Green Remy accent chair on a light oak floor in a bright, plant-filled living corner. A woman in a cream knit sits curled into the chair reading a book, feet tucked up, relaxed and at home. Monstera and fiddle leaf fig frame the chair, hanging ferns and trailing plants cascade from a floating shelf, and a rattan pendant softens the overhead light. A small round wooden side table with a ceramic vase sits beside her. Soft natural daylight pours in from a tall window to the left, creating a calm biophilic renewal with a human lifestyle moment as the hero.

Hypothesis

Leading with a human moment inside a biophilic Melbourne home (indoor plants 91, human lifestyle 89, natural daylight 88) around Melbourne's most profitable accent chair pulls category PROAS back above the 7x benchmark.

Target Keywords

indoor plants 91, human lifestyle 89, natural daylight 88, modern apartment 85, light-filled home 80, biophilic 78, reading at home 75, minimalist styling 72

$1,890

Price

$33,214

Gross Profit

7.6x

Forecast PROAS

3.4%

CVR

Edit Brief

Social Hour

Selene Arched Armchair · Rose Tan · $2,190 · $26,577 gross profit

Rose tan Selene arched armchair in a sunlit apartment with floor-to-ceiling windows overlooking tree canopies. A woman relaxes in the chair with a glass of champagne and a notebook, while a man in a cream jumper stands beside her, also holding a glass. A travertine round side table holds a carafe and small glass. A stack of magazines sits on the light oak floor. A large abstract terracotta art print anchors the white wall behind them. Bright, airy daylight, aspirational and social.

Hypothesis

Pairing the rose tan Selene with an aspirational at-home social moment (human lifestyle 89, entertaining at home 87, modern apartment 85) lifts perceived value and positions Selene as the statement accent chair for Melbourne apartment living.

Target Keywords

human lifestyle 89, entertaining at home 87, modern apartment 85, light-filled home 80, minimalist art 72, abstract art 68

$2,190

Price

$26,577

Gross Profit

7.2x

Forecast PROAS

3.1%

CVR

Edit Brief

Asset Creation

Generate, edit, and personalise assets per location. Export to different aspect ratios, create video, and generate the same product in different creative styles.

The Botanic Edit — Remy Accent Chair

Image Ratios

4:5 Meta Feed 9:16 Stories 16:9 Display 1.91:1 PMax

Locations 5 markets · personalised per city using keyword data

Generate Video

Slow zoom into product Pan across scene Subtle fabric movement Light shift / shadow play Lifestyle walk-in moment

Generating · 9:16 TikTok

Generated · 9:16 TikTok

Playing

Learns & Adapts

Where most GenAI stops, Krative keeps going. Creative fatigue monitoring, performance decay, keyword scoring — the loop feeds back and the agent gets sharper.

Krative · Creative Fatigue Timeline

BotanicEdit_Remy_Melb_v1

SocialHour_Selene_Syd_v1

StudioShot_Mason_Melb_v1

LivedIn_Wynn_Bris_v1

GoldenHour_Foster_Perth_v1

Minimalist_Monroe_Adel_v1

Fatigued & At-Risk Creatives

Creative	City	Channel	Days	PROAS	Δ 7d	Status
BotanicEdit_Remy_Melb_v1	Melbourne	Meta	14	4.2x	-46%	Critical
SocialHour_Selene_Syd_v1	Sydney	Meta	13	3.8x	-38%	Critical
StudioShot_Mason_Melb_v1	Melbourne	Google	12	4.6x	-31%	Critical
LivedIn_Wynn_Bris_v1	Brisbane	Meta	11	5.1x	-22%	At Risk
GoldenHour_Foster_Perth_v1	Perth	TikTok	10	5.4x	-18%	At Risk
Minimalist_Monroe_Adel_v1	Adelaide	Google	9	5.8x	-14%	At Risk